February 14, 2018

Atlas Editions Looks to Gain Market Share by Improving its Marketability

As a budget-minded line goes, Atlas Editions has always scored high marks in a number of critical areas including cost and detail, not too mention depth and breadth of range. However, from a marketability standpoint, the range has struggled, oftentimes employing simple balsa packaging and a see-through styrene cover, bereft of any information or hyperbole, to help sell the product. Recognizing these deficiencies, the Company has finally developed better packaging for some of their latest line extensions, thereby looking to better position it against the likes of Oxford Aviation, Altaya and others.

Their 1:144 scale bomber range will now come packaged as shown above while their 1:144-1:200 jet aircraft will come nestled in the packaging below. We assume other segments of the range will see a similar change in marketing format as the year progresses, all based upon impressions garnered from their collectors and authorized dealers.  

 
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Payment Gateways: Ebay Pal?

Ebay
Ebay will soon be launching its own payment system and here’s what you need to know.

While we do not ever foresee us accepting any form of crypto currency to complete a sale, largely due to its volatility and lack of governmental oversight, we do anticipate accepting eBay’s new, unnamed intermediate payment system announced this January and expected to go live later this year. Since its inception, PayPal had always been the favored means of payment on eBay for both domestic and international transactions, which slowly but surely did away with traditional means of payment and provided a measure of comfort for both the buyer and seller whenever a problem arose. 

As some of you may already know, eBay and PayPal went their separate ways a couple of years ago and, according to eBay, the auction house is now developing its own proprietary payment system which will be favored over PayPal once it has been fully fleshed out. This means that both we and our eBay customers will now have to add a new payment system to our respective payment portfolios in order to take advantage of any perks this new payment system will likely offer. It will also mean that we will begin accepting eBay’s payment system on our own web site once it has been rolled out. So, whether it be called ePay or Payment with eBay, we’ll post more information on the new payment gateway once the auction house has christened it and prepped it for prime time.

Note: According to CNN, Dutch-based Adyen, who has helped a number of high profile companies handle payments, has been chosen by eBay to support its payment processing. The new system will gradually be rolled out later this year and should be fully implemented by 2021.

 
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