November 11th marks the 100th anniversary of the end of World War I. All of the remaining survivors have now left us, joining their brethren on the battlefield who paid the ultimate price some five generations ago. In its aftermath, there were upwards of 20 million souls that died during the so-called “War to end all Wars,” thus earning it the moniker of being one of the costliest conflagrations of all times.

As a purveyor of military memorabilia, it is sometimes difficult to separate the scale tributes we promote and sell from the actual carnage of war, particularly as it relates to the first World War, where men were mowed down by the thousands feebly attempting to cross “no-man’s land”, dogfighting overhead without so much as a parachute to save them, or braving the ocean’s depths when submarine warfare was still in its primordial infancy. The First World War was a cruel war to be sure – virtually annihilating an entire generation, ending several European monarchies, and redrawing the map of Europe in such a way that it almost guaranteed that a second war would eventually replace it in terms of death and destruction.

So, as you admire your collections or contemplate making your next purchase, we ask that you remember the true cost of war. Take a moment to reflect on the lives spent on both sides of the conflict, many of whom were snuffed out long before they could enjoy the dividends of peace and benefits of being born long after the conflict ended.