We’re a few days away from the start of the Nuremberg Toy Fair, which most insiders agree is the venue where new product announcements are made. Thus far, Waltersons, the owners of the Forces of Valor brand, hasn’t privately discussed what’s in store from them for the 2025 calendar year, even though they’ve posted loads of new items to their multiple web sites. Why they have multiple web sites as opposed to one all-encompassing site is perhaps a topic for another time but suffice it to say that they seem reluctant to provide details on a wide range of yet-to-be-released items that they’ve hinted at for over two years running.

I know they purchased Greenlight Collectibles more than a year ago and that it has taken up much of their time. Its no easy task getting a new company to perform like clockwork. Heck, that’s a given. Greenlight gives them entree into an assortment of big box retailers from Walmart to Target whereas Forces of Valor has had to stick its nose and well-worn shoe in the door of these very same retailers to maintain any sort of presence. Let’s face it, war toys just doesn’t ring up at the cash register like they used to. But frankly that isn’t enough of a reason to leave their dedicated base of customers in the lurch for an extended period of time. Its been well over two years since they posted anything to their Facebook account and I’m not even certain if they are responding to collector inquiries, much less willing to draw back the curtains on what’s new.

That said, we’re hoping they are about to turn a corner and face their critics who have repeatedly asked if anything new is in the wings. If they don’t do so in 2025 I’m afraid they’re going to lose quite a few ardent supporters and witness the selling of more FOV collectibles by people who have moved on to other segments of the hobby. We’ve been a vocal supporter of the line too but are starting to wonder if that backing needs to be toned down in favor of other branches and manufacturers within the hobby. Its up to Waltersons to indicate if they plan on shedding light on what’s to come or are content to leave things the way they are. That would be a sad affair but ultimately their way of saying goodbye to their bread-and-butter range that to date has paid handsome dividends for both themselves and their retail network.