In an effort to become more nimble in the face of stiffening competition, Corgi unveiled the first of three 2022 product roll outs on its parent web site, Hornby UK. In the past, the Company had shown off their entire annual catalog with one throw of the dice in January, roughly timed to coincide with the London Toy Fair, which oftentimes meant collectors would have to wait an entire year or more to actually lay claim to their prized possession. The new strategy means Corgi can now adjust their release schedule with relative ease, moving some items up and others back in the production pipeline should logistical issues, collector taste and other factors change over the course of a typical year.
Unfortunately, this strategy may have back fired some what as collectors, particularly those in the aviation ranks, were expecting a heavier dose of new introductions for the January-April time frame. Instead of twenty or more new aircraft they were accustomed to seeing, only three new warbirds were shown, none of which were new toolings many a collector had been longing for. As you might expect, this left “many a collector” in the proverbial lurch, feeling as if their requests continue to fall on deaf ears. On the other hand, motorcycle buffs will be happy to learn that Corgi is branching out into bikes with a 1:12 2020 Triumph Scrambler 1200 Bond Edition as seen in the feature film, “No Time to Die.”
Armor aficionados were greeted with a pair of new 1:50 scale tanks: another Tiger I heavy tank based upon a previous late 2021 release and its feared nemesis, a Churchill tank. Together with a robust price hike, we can only conclude that Corgi and its parent company, Hornby, are content to retrench for the beginning part of the year in an effort to deal with rising material costs, logjams in the supply chain, and the outlays associated with the recent acquisition of Oxford Diecast. Moreover, it would appear as if they are content to hold their key projects for later on when they can put their best foot forward with new toolings, important ranges, and other licensed properties that can better justify their new marketing strategy.