Perhaps its growing competition from Air Force 1 or possibly the steady decline in oil prices, but Hobby Master has taken the bold step of reducing the retail prices of several of their forthcoming aircraft. All of their F-15s, including the one we recently received (HA4501), now sell for $99.99, which drops them below the so-called price resistance barrier of $100.
Likewise, all of the F-35s have been lowered to $82.99, down a few bucks that puts them on more equal footing with the Air Force 1 offerings. Hopefully, this may signal the willingness of several diecast manufacturers to begin lowering their prices which will spur sales and gain added collectors.