― John Steinbeck
Pursuant to their announcement of a new 1:16 scale King Tiger tank, Waltersons has since indicated in their Facebook posting that the tentative price for the upcoming King Tiger will be between $899.99-$949.99, although this could change based upon market conditions. We’re assuming that their newest vehicle will not ship with the heavy wooden crate that came with the Unimax version a couple of decades ago. As a result, the likely weight of the vehicle and its attendant accoutrements will probably be in the neighborhood of 35 pounds. Its anyone’s guess how that will translate into shipping cost since the rates for all the major carriers keep changing, but expect to fork out an additional $100 or more for domestic shipping within the Continental 48 states since this vehicle will not qualify for our free shipping discount. Having said all that, it looks like a sale will probably set you back close to $1,100 US if you feel you really must own their latest entrant in the Extreme Metal series. That’s a pretty price to pay for a diecast collectible that may or may not appreciate in value based upon all sorts of intrinsic and extrinsic factors, from sell through to global demand. Food for thought if you really want this upcoming vehicle but don’t mind raiding the piggy bank to do so.
So why do I bring all of this up now, when the vehicle may not be available for a year or more? Essentially, I’m a pro, having learned and practiced successful marketing techniques for well over four decades. In college, my major was industrial psychology, an offshoot of traditional psychology that attempts to quantify why people do what they do when they make purchasing decisions. Back in the day, a book entitled Future Shock came out in different softbound packaging, using different colors to help determine why a consumer might pick up say a red book jacket as opposed to an orange or even a green one. That’s my academic background.
I learned a lot of things back then, which includes the use of restive colors on our web site to help increase its so-called “stickiness” — the length of time a customer spends on a web site which could but does not necessarily increase the likelihood of making a purchase. The use of certain fonts, category landing pages, multiple exposures to a product all help to contribute to added sales and a healthier balance sheet.
Your point being? Its simple, really. An item such as the upcoming King Tiger is, for many, a major purchase that could set them back for several months or more before they are once again able to make a follow-on purchase. Moreover, many collectors are hoping to get in on the ground floor of the next “shooting star” – that one collectible everyone seems to be talking about that may or may not appreciate in value far in excess of its original selling price. Yes, some of the earliest entrants in this series have appreciated in value far above its original asking price. On the other hand, their Sherman tank has “tanked” — figuratively as well as literally — meaning you can probably pick one up nowadays for less than its initial selling price.
In a round about way what I am trying to say is that my tradecraft is in marketing and I will use this prowess to help sell this item once we have learned more about it. It is up to you, the consumer, to take everything we and others say about this item with a grain of salt, then determine why you are looking to purchase this item. If its to sit on a credenza for all the world to ogle then you have already made the decision to covet this item purely as a collectible. However, if you are looking to purchase this item in the hopes that it will radically appreciate in value and help fund your child’s education then I seriously suggest you look at this item purely from a speculative stance much like crypto currency. It could go up in value, it could remain the same or it could decrease in value. There is no barometer that will faithfully predict its value in two, three or ten years. Please make sure you understand that to its fullest if you are contemplating making a purchase. As I said in a previous post, caveat emptor.