Some time ago, I indicated we would be pursuing a uniform pricing policy for several categories. What this means is that most items will conform to a single price point within each category, which may fluctuate over time as costs rise and new items are introduced. The reason for this strategy is simple. In certain categories, such as Hobby Master aircraft or Forces of Valor tanks, we’ve left up listings of various products for referential purposes so people can see what was released years ago even though we are more than likely sold out of said products. In the case of Forces of Valor, for example, we recognize that its silly to leave up items that were first released way back in 2002 at their introductory price of say $39.99, when newer items are fetching on the order of $130. What this means is that we’ve increased the asking price for the older products to what they would likely sell for in today’s market if they were once again available.
In a related development, we are also in the process of updating the graphics for a number of categories. You can see the fruits of our labors in both the Hobby Master aircraft and military vehicles categories. Eventually, we will be doing similar treatments for some of our most popular categories, among them Forces of Valor and Dragon Armor. We’ve also been introducing YouTube videos for a number of our newer product offerings, which help to discuss the background for each item or the unit’s that operated them. We hope these improvements are met with a favorable response.