One of the reasons some model makers succeed in this business where others fail stems from the fact that a select few actually take the time to fully explain their model(s) in detail. Rather than rush their products out the door, Calibre Wings is one such company, oftentimes opting to take a few moments out of their busy schedule to describe their latest offerings so that customers can fully appreciate all of the work that went into the design process. Either through Facebook postings or YouTube videos, Noel Lee, the architect behind the Calibre Wings phenomena, has never shied away from the lime light and, with the release of their second pair of Su-24 Fencers, has created a polished 8-minute plus video showing off all of the model’s details as well as the procedure for assembling and dis-assembling the model both to prevent damage from occurring and showcasing all of the components found throughout the build. We invite you to watch the accompanying video, which will no doubt be followed up with additional post-release videos and testimonials.
We’ve decided to integrate these videos within the affected product listing, whenever and wherever possible. In the past, we were hesitant to do so since we had heard that embedded videos can have an adverse effect on a product’s search ranking on Google. Be that as it may, we’ve decided to change course and, where applicable, incorporate these videos into our listings since its value as a selling aid far exceeds its impact on the search ranking charts.