December 4, 2020

Corgi Slides into Bed With World of Tanks

Corgi’s “Fit-to-box” German Sd. Kfz. 182 PzKpfw VI King Tiger Ausf. B Heavy Tank with Henschel Turret [WOT]

Earlier this year, we learned that Corgi decided to launch a new “fit-to-box” military vehicle range that leveraged the highly popular World of Tanks name as a means of gaining product awareness and, hopefully, spurring impulse sales during the holiday season. For those of you unfamiliar with World of Tanks, its a free massively multiplayer online game that has been around for a number of years and gained quite a hefty international following thanks, in large part, to huge multi-tank engagements in which players gain fame and notoriety by knocking out their opposition in a sort of last man standing battle then leveling up afterwards with the aid of rewards and other perks.

Up until now, however, it wasn’t clear what each of the seven vehicles would look like or when they would be released. With Christmas fast approaching and most of their other ranges already in the sales pipeline, Corgi has finally unveiled the lineup, along with its packaging, and provided details concerning their impending release. We’re keeping our fingers crossed that we’ll get all or some of them in for the holidays thereby making them excellent stocking stuffers, and will, of course, update our release schedule as further word is passed along.

Note: Corgi has announced another addition to the World of Tanks range: an M3 Stuart light tank. While images for this late lineup addition were posted, we’re of the opinion that it will get released some time after the first batch of vehicles hit the streets this Winter.

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Calibre Wings Explains the Fencer in Detail

One of the reasons some model makers succeed in this business where others fail stems from the fact that a select few actually take the time to fully explain their model(s) in detail. Rather than rush their products out the door, Calibre Wings is one such company, oftentimes opting to take a few moments out of their busy schedule to describe their latest offerings so that customers can fully appreciate all of the work that went into the design process. Either through Facebook postings or YouTube videos, Noel Lee, the architect behind the Calibre Wings phenomena, has never shied away from the lime light and, with the release of their second pair of Su-24 Fencers, has created a polished 8-minute plus video showing off all of the model’s details as well as the procedure for assembling and dis-assembling the model both to prevent damage from occurring and showcasing all of the components found throughout the build. We invite you to watch the accompanying video, which will no doubt be followed up with additional post-release videos and testimonials.

We’ve decided to integrate these videos within the affected product listing, whenever and wherever possible. In the past, we were hesitant to do so since we had heard that embedded videos can have an adverse effect on a product’s search ranking on Google. Be that as it may, we’ve decided to change course and, where applicable, incorporate these videos into our listings since its value as a selling aid far exceeds its impact on the search ranking charts.

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